Launch date is coming up. The branding is where you want it. You look over the rollout and think, “should I be getting any of this trademarked?” Determining when you should or shouldn’t file a trademark for a good or service can be a daunting process.

Unlike the patent system, you may already have trademark rights at common law in your goods or services. Figuring out if it makes sense to pursue federal registration can be a crucial business decision.

At Smolinski Rosario Law we help you navigate the trademark process, and work with you to make sure that you’re making the best decision for your business. We are equipped to handle all parts of the trademark lifecycle from preparing, filing, and licensing your marks.

If you want to learn more about some trademark basics check out of our blog post “IP in Business – Part 4: Trademarks.”

Representative Matters

> Prosecuting trademarks for core branding and product branding for a variety of types of business

> Negotiated an agreement culminating in the transfer of an international trademark portfolio to a large blockchain-focused entity

> Evaluating branding options and helping clients to select from a range of potential marks based on legal considerations