NFTs in Brand Marketing

NFTs have grown dramatically in popularity in the last few months. But what are they, how are they being used, and what are the pros and cons of using NFTs as part of a product or brand marketing effort? NFTs: What are they? NFT stands for “non-fungible token,” and each NFT is a token created and transferred on blockchain networks such as Ethereum. NFTs differ from other crypto assets because each NFT is expected to [...]